Laurent MalkaThe Biggest Conversion Tracking Challenge is not what you thinkWhen I look back at the past 10 years in the performance marketing industry, I can easily say that my career’s pace was influenced by…8 min read·Oct 22, 2019--8--8
Laurent MalkaHow to use April fool’s Prank to “measure” addiction to your product?My company provides a conversion and attribution platform for affiliate marketers. In our jargon, we call it tracking.3 min read·Apr 1, 2019----
Laurent MalkaLe garagiste du coin, le robot thaïlandais et les entourloupes de la communication digitale.Vous connaissez la situation où vous allez au garage pour remplacer les essuie-glaces et en sortez trois jours plus tard avec un nouveau…4 min read·Jul 22, 2017----
Laurent MalkaThe adblock controversy which has become a small talk conversation in all sorts of professional…Let’s put the games’ figures into perspective so we can have a better sense of what’s really going on.10 min read·May 30, 2016--1--1